英国英格兰社会学Essay代写:播放公认品牌

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文化干扰通常涉及使用修改或播放公认品牌(例如可口可乐,麦当劳,耐克和苹果公司等)的公认品牌(例如,仅举几例)的模因。模因通常旨在质疑与公司徽标相关的品牌形象和价值,质疑消费者与品牌的关系,并阐明公司方面的有害行为。例如,当苹果于2014年推出iPhone 6时,香港的学生和反对企业不端行为学者(SACOM)在香港Apple Store举行抗议活动,在那里他们展开了一个大横幅,其中夹着新设备的图像夹在中间在这两个词之间,“iSlave。比严厉的更苛刻。仍然在血汗工厂制造。”文化干扰的实践受到法兰克福学派批判理论的启发,该理论侧重于大众传媒和广告的力量,通过无意识和潜意识的策略来塑造和指导我们的规范,价值观,期望和行为。通过颠覆企业品牌附带的形象和价值观,文化干扰中的模因旨在产生震撼,羞耻,恐惧和最终愤怒的感觉,因为正是这些情绪导致了社会变革和政治行为。有时,文化干扰使用模因或公共表演来批评社会制度的规范和实践,或质疑导致不平等或不公正的政治假设。艺术家Banksy是这种文化干扰的一个显着例子。在这里,我们将研究一些最近相同的案例。

英国英格兰社会学Essay代写:播放公认品牌

Cultural interference typically involves the use of a generic brand that modifies or plays a recognized brand (eg, Coca-Cola, McDonald’s, Nike, Apple, etc.), for example, to name a few. Memes are often designed to question the brand image and value associated with the company’s logo, question the relationship between the consumer and the brand, and clarify the harmful behavior of the company. For example, when Apple introduced the iPhone 6 in 2014, Hong Kong students and anti-corporate misconduct scholars (SACOM) held a protest at the Apple Store in Hong Kong, where they launched a big banner with clips of new equipment. In the middle between these two words, “iSlave. is more harsh than harsh. It is still manufactured in sweatshops.” The practice of cultural interference is inspired by the Frankfurt School’s critical theory, which focuses on the power of mass media and advertising. Unconscious and subconscious strategies to shape and guide our norms, values, expectations and behaviors. By subverting the image and values ​​that come with corporate brands, the memes of cultural interference are designed to create a feeling of shock, shame, fear and eventual anger, because it is these emotions that lead to social change and political behavior. Sometimes, cultural interference uses memes or public performances to criticize the norms and practices of social institutions, or to question political assumptions that lead to inequality or injustice. The artist Banksy is a striking example of this cultural disturbance. Here, we will study some of the most recent cases.

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